¿Qué es la Realidad Virtual?
La Realidad Virtual (RV) es un entorno de apariencia real. Un entorno generado mediante tecnología informática, que crea en el usuario la sensación de estar inmerso en él desde un navegador web.
La Realidad Virtual las podemos dividir en dos categorías. La diferencia entre estas dos es muy grande, pero cumplen el mismo objetivo:
ACG: The Anti-Counterfeiting Group, a global organization against counterfeiting representing international companies. Members also includes lawyers, trademark agents and brand protection specialists, with anti-counterfeiting interests. Here is your respective link.
Brand abuse: Infringing a brand name in order to mislead buyers and/or to get a better ranking at online market places putting the brand’s reputation in danger.
Brand protection: Strategic efforts by rights holder to prevent someone from making profit by using their brand name. Value, trust, integrity and reputation is damaged by counterfeiting, cybersquatting, and -trademark, -copyright and patent infringements, etc.
Counterfeit goods: Non-genuine/fake goods that infringe on the intellectual property of rights holders. Often found on online marketplaces (both B2B and B2C), in web stores and at social media platforms etc.
Counterfeiting: Unauthorized representation of a registered trademark carried on goods identical or similar to the registered trademarks goods, with the intent to deceive purchasers into believing that he/she is buying the original goods.
Cybersquatting: (also known as domain squatting). Registering domain names matching well-known brands with the intention of profiting from the goodwill of someone else’s trademark. Intentional misspellings in order to divert traffic to a site with illegal content.
Grey market: Authentic products bought and sold outside the manufacturer’s authorized distribution channels. It could for example be stolen or refurbished goods. Not to be confused with parallel trade, even if similar. Parallel trading is trade of products aimed for a certain geographic market (and pricing), imported into another country without the consent and knowledge of the IPR holder.
Intellectual Property Rights (IPR): Intellectual property rights are the rights given to persons over the creations of their minds. They usually give the creator an exclusive right over the use of his/her creation for a certain period of time. Include music, literature, and other artistic works; discoveries and inventions; and words, phrases, symbols, and designs. Copyright, patents, design, trademarks.
Phishing: An attempt to acquire personal user-specific information such as passwords and credit card details by masquerading as a legitimate entity. E-mails that appear to come from a bank or credit card company, urging the receiver to sign in as soon as possible and a link to a fraudulent website with the login form, is the most common form of phishing.
Piracy: The illegal trade in software, videos, digital video devices (DVDs), and music. Piracy occurs when someone other than the copyright holder copies the product and resells it for a fraction of the cost that the legitimate producer charges. This can be done by copying, downloading, sharing, selling, or installing multiple copies onto personal or work computers.
PPC: It is the abbreviation of Pay Per Click. It is an Internet advertising model, in which the advertiser pays a fee based on the number of clicks that are made.
Typosquatting: A form of cybersquatting where common misspellings are exploited to attract traffic to illicit sites.
VDP: Type of on-demand printing in which text and graphics may be altered in-process